AirDrop

Opening an account at eToro means answering a lot of questions. Personal details, verification, experience, financial background: it's necessary, and it's tiring. By the time a new user reaches the end, onboarding has felt like a form, not a product.

Some of those users were eligible for a free stock, the offer that brought them in. But the flow treated them like everyone else, and the reward disappeared behind the paperwork. I wanted the moment right after onboarding to feel like something else entirely: fun, light, and theirs.

I was the product designer on the project, part of the Activation team, which owns how new users get from sign-up to their first investment. I designed the AirDrop experience end to end, working with compliance to keep it within the rules.

The idea was to change the tone the moment the questions end. Instead of a confirmation screen, eligible users land on AirDrop: a gamified step where the free stock is something they pick, not something they're told about.

I designed it as a short sequence. First, a carousel of real stocks to swipe through, Tesla, Spotify, Amazon, so choosing feels like play. Then the chosen stock locks in as a free position, making the reward concrete. Last, an unlock screen shows how a first deposit raises the reward, turning the next step into a goal instead of a demand.

Fun had a hard limit. eToro is a regulated broker, and rules around investing products are strict about anything that feels like a game. I worked closely with the compliance department throughout, so the playfulness stayed in the interaction, the swipe and the reveal, and never in how the reward or the risk was described.

I tested the flow with users on Userlytics to make sure they understood what they were getting: that the stock was real, that it was free, and what the deposit tiers meant. Clarity came first; the game only worked if nobody walked away confused.